AI-mania is at a fever pitch. Leadership from the boardroom to the C-suite is pressuring teams to implement AI immediately. We helped Informatica deliver a much-needed reality check. With decades of experience in data management, Informatica was uniquely qualified to point out to enterprises that their data is just not ready for AI. Informatica’s comprehensive suite of on-prem and cloud-based data management tools can turn all the data companies have amassed into a rich, structured, governed resource that’s ready for AI to leverage. The campaign proved pivotal for Informatica, spanning online video, digital display, social, events, and became their rallying cry to analysts, investors, and press.

The campaign increased unaided brand awaremenss by 157% and doubled site visits per month.