What’s real, and what isn’t? What’s authentic, and what’s artificial? What’s a hoax, and what’s truly human? Our media is now flooded with deepfake videos. But Intel developed the world’s first real-time deepfake detection platform. Harnessing the power of Intel Xeon processors and FakeCatcher software, Intel can instantly determine what is fact, and what is fake.

To share this breakthrough with the world, we created a content ecosystem targeting technical decision makers at media outlets, social platforms, government, and entertainment organizations. The Certified Human campaign included documentary-style content and short-form video which garnered over 3 million views, digital display, and gamified social content.

The Certified Human campaign won 5 Cannes Lions, including gold in Creative B2B, as well as silver and bronze.

Documentary Content