Kingsford charcoal is an American icon. But since gas grills dominate backyards, surprisingly few people really know how to cook with charcoal. We helped change that. We not only redesigned Kingsford.com, but we also created a volume of how-to content covering everything from lighting the coals to smoking a brisket. All in a tone that worked for noobs, foodies, and seasoned pitmasters. After launch, time on site skyrocketed, and to this date it remains the most successful site of all the Clorox brands. Welcome to Kingsford country.