What’s the weakest link in most enterprise security strategies? Unfortunately, the answer is you. Because people are often the most vulnerable target for cybercriminals and bad actors. Proofpoint understands this, and has built a business about defending the enterprise at the endpoint, the devices people use all day and all night. Our core concept shows the constant barrage of threats coming at people, and proved to be a visually compelling way to anchor our endpoint security position in everything from video, social, and event presence. Proofpoint. Protection Starts with People. 

The campaign delivered significant lifts in brand familiarity, consideration, time on site, and pages visited per session. Including CTR increases up to 85%, and a 36% increase in demo requests.